Digital marketing is the use of digital channels such as search engines, social media, email, and websites to promote a product or service. A digital marketing service may offer various strategies to help businesses achieve their marketing goals.
Digital Marketing services may include:
- Search engine optimization (SEO): This is the process of optimizing a website to rank higher on search engines like Google, Bing, and Yahoo.
- Social media marketing: This involves promoting a brand, product or service through social media platforms such as Facebook, Twitter, Instagram, LinkedIn, and more.
- Pay-per-click (PPC) advertising: This is a model of online advertising where businesses pay each time a user clicks on one of their ads.
- Content marketing: This involves creating and sharing content, such as blog posts, videos, infographics, and other types of media to attract and engage an audience.
- Email marketing: This involves sending promotional messages, newsletters, and other communications to a target audience through email.
- Conversion rate optimization (CRO): This involves analyzing user behavior on a website and making changes to improve the rate at which visitors take a desired action, such as making a purchase or filling out a form.
- Analytics and reporting: This involves tracking and analyzing the results of digital marketing campaigns and providing detailed reports to help businesses make data-driven decisions.